About Us
We are redefining what successful weight loss looks like by making mindset, emotional health, and self-kindness core drivers of long-term success. We aim to be a recognized leader integrating mental/emotional well-being as an enabler of traditional medical, surgical, fitness, and dietary solutions.
Born out of the fiery passion of three Canadians🍁 who took a long hard look at how weight loss has now become a globally monetized, multi-billion dollar industry filled by corporations who all claim to have the best solution to lose weight.
The truth is that many of the diet and fitness regiments, as well as medical and surgical interventions absolutely do work. However, they address the physical and chemical side of the body (which is important), while most often, the mental and emotional side is ignored.
So, to help those struggling on long-term weight loss journeys we put our hearts, our souls, and our sanity into figuring out how to enable those traditional diet, fitness, medical and surgical solutions by including the often ignored mental and emotional part of that journey.
Due to the nature of what we do and to remain true to our dogma, we will never advise on what an individual should do or not do to their body, unless of course it’s something obviously dangerous. Our purpose is to build up your mental and emotional self so that you can have the greater autonomy and strength needed to succeed on your weight loss journey.
If you are seeking diet, fitness, medical, or surgical advice for your weight loss journey, please speak to your doctor and look into some of the awesome government-based sources that Canada provides.
Health Canada
Obesity Canada
Our People
Cari Frame — Founder & Chief Self-Kindness Officer
Cari leads with love. As a deeply compassionate communicator, she embodies the principles of self-kindness not just in practice, but in spirit, mind, and soul. With a background rooted in emotional wellness and personal growth, Cari has helped hundreds reconnect with their inner compassion and rewrite their self-worth stories. Outside of her transformational work, you’ll find her pushing physical limits at the gym or cycling throughout the world. Her passion for movement and mental resilience fuels her mission: to make self-kindness a radical act of strength.
Saro Biegler — Co-Founder & Chief Sales Officer
Saro lives for connection - the real, unfiltered kind that comes from listening deeply to others' stories. A natural people-person, Saro brings joy and openness to every encounter. His love for travel, simplicity, and walking (especially by the beach) mirrors his approach to life: slow down, stay curious, and embrace the uniqueness of every person. At The Self-Kindness Company, Saro ensures that community isn’t just a word - it’s a lived experience. His gift is making everyone feel seen, heard, and part of something bigger.
Jesse Merelaid — Co-Founder & Chief Product Officer
Jesse is equal parts rebel and builder. Once immersed in the high-stakes world of corporate business, he’s since redirected his energy toward empowering small businesses and real people with real stories through Cottage Labs Inc. his Canadian startup. A passionate advocate for authenticity, Jesse believes that simplicity, community, and courage are more powerful than corporate polish. Whether he's diving into extreme sports or mentoring purpose-driven entrepreneurs, Jesse brings fearless vision and a hands-on spirit to everything he touches. At The Self-Kindness Company, he's here to help rewrite what “success” looks like - from the ground up.