Privacy Policy

Effective Date: May 20, 2025
Last Updated: May 20, 2025

At The Self-Kindness Company Inc. (“we”, “us”, or “our”), we believe in protecting your privacy. This Privacy Policy explains what data we collect, how we use it, and how we protect your information when you use our services, including our website, digital tools, and group programs (the “Platform”).

By accessing the Platform or participating in our programs, you consent to the practices described below.

What Information We Collect

We collect personal information to provide our services and enhance your experience. The types of data we collect include:

• Basic account information: First name, last name, email, phone number, and password.

• Enrollment data: Questionnaire responses, group cohort information

• Engagement data: Attendance, participation in live sessions or group chats, completed exercises, prompts, and surveys

• Transaction data: Payment information and history

• Feedback and communication: Messages, reflections, and posts shared with our coaching team or within private groups

• Device data: Browser type, IP address, usage patterns (for security and analytics)

We do not collect or process personal health information for clinical or diagnostic purposes.

Why We Collect Your Data

We use your data to:

• Provide, manage, and improve our programs and services

• Support you in your self-kindness journey through personalized content and reminders

• Communicate with you (e.g. program updates, community check-ins, educational content)

• Comply with legal and tax obligations (e.g. payment records)

• Measure engagement and improve our offerings

We will only use your data for the purpose it was collected and in a way that aligns with this policy.

How We Share Your Data

We will never sell your data.
We may share limited data with trusted third parties (our “Service Providers”) only for the following reasons:

• Payment processing (e.g. Stripe, PayPal, etc.)

• Email communication tools (e.g. Mailchimp, ConvertKit, Squarespace, etc.)

• Cloud hosting & storage (e.g. Google Workspace, AWS, etc.)

• Analytics providers (to help us improve the Platform)

All third parties are bound by strict confidentiality and data protection obligations. We do not share any personal reflections, journal entries, or group communications with advertisers or unrelated third parties.

Data Retention and Your Rights

We retain your data only as long as necessary to fulfill the purposes outlined in this policy or as required by law (e.g. financial recordkeeping).

You have the right to:

• Access your data

• Request correction of inaccurate information

• Request deletion of your personal data

• Withdraw consent at any time, where applicable

To exercise these rights, email us at: jesse.merelaid@selfkindness.ca.

Cookies and Analytics

We use cookies and similar tracking technologies to:

• Improve site functionality and user experience

• Analyze traffic and usage trends

• Deliver relevant content

You can manage your cookie preferences in your browser settings.

Data Security

We implement industry-standard safeguards to protect your personal data against unauthorized access, use, disclosure, or destruction.

No method of transmission over the Internet is 100% secure, but we strive to use commercially acceptable means to protect your data.

International Users

We are based in Canada and our services are intended primarily for Canadian residents. If you access the Platform from outside Canada, your data may be transferred to or processed in countries that may not have the same data protection laws as your country of residence.

Changes to This Policy

We may update this Privacy Policy occasionally. If we make material changes, we will notify you via email or through a prominent notice on our Platform.

Contact Us

If you have any questions, feedback, or concerns about this policy, please contact:

📧 jesse.merelaid@selfkindness.ca
📍 The Self-Kindness Company Inc., Calgary AB, Canada